I'm just saying...

I'm a Midwest ad gal turned web gal passionate about navigating brands through this hyper-connected world. When off the clock, I enjoy spending time with my family, friends and pup. Interests include travel, cooking, needle arts, gardening and zen living. At least I'm striving for that zen thing.
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Yesterday, Old Spice took the social media world by storm with….commercials! In one day, a team of creatives, tech geeks and writers created 87short comedic YouTube videos about Old Spice.The Old Spice Man featured in the latest ad campaign began responding questions posted on social media networks with YouTube videos. It’s a great example of offline and online efforts coming together and taking a campaign to the next level.Get the inside look at the production on Read Write Web http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php. Check out the Old Spice YouTube, Facebook and Twitter pages to see the campaign in action.

http://www.facebook.com/OldSpice
http://twitter.com/oldspice

Posted via email from Diane Charno, “I’m just sayin’…” | Comment »