I'm just saying...

I'm a Midwest ad gal turned web gal passionate about navigating brands through this hyper-connected world. When off the clock, I enjoy spending time with my family, friends and pup. Interests include travel, cooking, needle arts, gardening and zen living. At least I'm striving for that zen thing.
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More smart thinking from Seth Godin. In his latest “Gotcha!” post, he shows how good karma can create more customers and bad karma less. His rule of thumb:

“My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Every bad sale costs you five.”

Great rules to market by, don’t you think? Don’t force it if it’s not the right fit. You can see the full post here: http://sethgodin.typepad.com/seths_blog/2009/07/gotcha.html

By the way, I’m staying away from Anbesol.

Posted via email from Diane Charno’s posterous | Comment »