I'm just saying...

I'm a Midwest ad gal turned web gal passionate about navigating brands through this hyper-connected world. When off the clock, I enjoy spending time with my family, friends and pup. Interests include travel, cooking, needle arts, gardening and zen living. At least I'm striving for that zen thing.
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Earlier today I shared a post on “A Really Good Job” campaign from Murphy-Goodie. It reminded me of the awesome campaign that Tourism Queensland did with their “Best Job in the World” campaign. It was a huge PR success and did a great job utilizing social media. It has already won some big awards and now it won again at International Advertising Festival in Cannes. Here’s a post from Matthew Creamer on AdAge.com talking about the latest.

How a Simple, ‘Single-Minded’ Campaign Took Home a PR Grand Prix

http://adage.com/cannes09/article?article_id=137499

Here’s a case study video on the project:

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